Most media text target a range of different audiences. How true is this for your chosen text?

Media texts such as Madmen do target a range of audiences by trying to accomodate for all ages, genders and types of people. Madmen is set in the 1960's in an advertising work place, New York. It is significatly male dominated with women being portrayed as objects rather that people with thoughts and feelings. In episode 11, the other woman, Don and his male team members are trying to strike a big deal with jaguar. The jaguar boss explains to Pete how he would like to spend a night with Joan- a beautiful red head, who has the perfect curvy figure of the 1960's. As the story goes on you learn from the construction of the text that Joan does spend a night with the jaguar boss and Don was to late to tell her to not do it. The company celebrates with Joan taking a 5 percent equity into the company for sealing the deal. we as an audience can take either a prefered, opositional or negotiated reading from this episode as it has a lot of issues being delt with. We can also gain entertainment aspects, personal identification, escapism, information and social inergration from Madmen. This is how it targets a range of audience types... each character has a different personality offering a wide range of personal identity as a varitey of audience types can relate to different characteristics of characters. Don's characteristics are: confident, womaniser, ambitious and dominant. He shows these characteristics in the scene where he is in a meeting with his collegues and Don walks out and takes a break where the other collegues just have to wait for his return. this shows how he is more dominant and not afriad to do what he wants to do. peggy olson is represented as a hardworking woman, she has the highest job that a woman is allowed to have in 1960. althougt she is not as pretty as Joan she has worked alot harder to get to where she is where as Joan has go to where she is from her pretty looks. people with simalar characteristic can relate to characters that the audience feel represent them offering the personal identity. the show as a whole offers alot of information about the 1960's which the audience dont realise they are taking it all in due to the fact the text is set in a story line so as you are entertained by the text you are also fed information such as - issues like male dominance, woman seen as objects, racism, married men having mistresses, drinking and smoking in the work place. The scene where Joan is talking to her mother about the fridge and joans mother replys with "get a black girl to do the job there used to being told what to do" shows how racism was a big thing in the 1960's but that is not the case today as different races of people are welcomed and seen as equals.

Views on working class house mates in big brother.

Thing is witty and articulate HMs don't do well on Big Brother. Same as middle class me. Some become cult favourites but it's always the working class people that lack intelligence that do well as they are seen as genuine because viewers believe they don't have the intelligence to play a game etc. That's why contrived thick acts like Alex or Brian Belo have become a common HM tactic.

http://forums.digitalspy.co.uk/showthread.php?p=61125663
See the link above to read whole artical forum.

I agree with what this person is saying, working class people always do much better than the middle class housemates. This is because most of the audience watching big brother are working class so they can associate with the house mates and gain personal identification from them.

How big brother has changed working class peoples lives

http://www.thesun.co.uk/sol/homepage/showbiz/big_brother/3003883/All-10-past-winners-of-Big-Brother-talk-to-The-Sun.html

Big Brother season 11 episode 55 (day 54)

Miami Ink -Emily, Bartender.

This is an example of a working class woman on Miami ink.

Time- 2:16 to 5:09

Emily is a bartender and I know this as when she was introduced it told you in writing her name and occupation. She is portrayed as very flirtatious, fun and outgoing. She is in her late 20's but still dressing in low cut tops and mini skirts. She uses rude, flirtatious, sexual banter with Chris Nunez's and he responds flirtatious back as he is a lady's man. She talks in a childish tone of voice and does not come across as the best educated. She does not seem very strong minded as she went to the shop with an idea and Chris suggested something else and she changed her mind instantly saying "i trust you with what you come up with" which shows how she acts a lot younger than what she is a she is relying on him to come up with something good. Chris gives his opinions and she agrees. Close up of her foot in heels implys she is a provocative woman. She says "I can't wait to wear high heels to show of my tattoo" again portraying her self as the type of woman who likes to go out a lot. She gives him a kiss to say thank you, insted of just a thank you or hand shake. She puts her hand on his chest and slowly walks off again in a sexual manner. I think she is a bad representation as she is very very flirtatious with someone she has just met. She comes across "easy" which is a bad representation of working class women as people may make the assumption that all working class women are like this and "put it about". She is a bartender which when people read that they might expect her to act and dress the way she does because of her job.. always being surrounded by drunken men, having to flirt and be friendly all the time and having a bit of flesh on show. That is a stereotypical view of a bartender. But people in the same/similar jobs may take an negotiated reading from her section on the show as they understand the stereotype but they don't agree with the way she acts or dresses.