Most media text target a range of different audiences. How true is this for your chosen text?

Media texts such as Madmen do target a range of audiences by trying to accomodate for all ages, genders and types of people. Madmen is set in the 1960's in an advertising work place, New York. It is significatly male dominated with women being portrayed as objects rather that people with thoughts and feelings. In episode 11, the other woman, Don and his male team members are trying to strike a big deal with jaguar. The jaguar boss explains to Pete how he would like to spend a night with Joan- a beautiful red head, who has the perfect curvy figure of the 1960's. As the story goes on you learn from the construction of the text that Joan does spend a night with the jaguar boss and Don was to late to tell her to not do it. The company celebrates with Joan taking a 5 percent equity into the company for sealing the deal. we as an audience can take either a prefered, opositional or negotiated reading from this episode as it has a lot of issues being delt with. We can also gain entertainment aspects, personal identification, escapism, information and social inergration from Madmen. This is how it targets a range of audience types... each character has a different personality offering a wide range of personal identity as a varitey of audience types can relate to different characteristics of characters. Don's characteristics are: confident, womaniser, ambitious and dominant. He shows these characteristics in the scene where he is in a meeting with his collegues and Don walks out and takes a break where the other collegues just have to wait for his return. this shows how he is more dominant and not afriad to do what he wants to do. peggy olson is represented as a hardworking woman, she has the highest job that a woman is allowed to have in 1960. althougt she is not as pretty as Joan she has worked alot harder to get to where she is where as Joan has go to where she is from her pretty looks. people with simalar characteristic can relate to characters that the audience feel represent them offering the personal identity. the show as a whole offers alot of information about the 1960's which the audience dont realise they are taking it all in due to the fact the text is set in a story line so as you are entertained by the text you are also fed information such as - issues like male dominance, woman seen as objects, racism, married men having mistresses, drinking and smoking in the work place. The scene where Joan is talking to her mother about the fridge and joans mother replys with "get a black girl to do the job there used to being told what to do" shows how racism was a big thing in the 1960's but that is not the case today as different races of people are welcomed and seen as equals.